I use YouTube a lot, consume a lot. During work breaks, in the evenings while in front of the TV and also at night, before I go to sleep and sometimes in the middle of the night when I can’t.

I generally consume world news, history, sport, computer games and IT related content. But over this last year and somewhat last year I’ve clicked on items and realise this is AI generated. From a multitude of new accounts spouting the next monthly games for the PlayStation Network, faking it with AI content. Next, we have history using AI to do somewhat facsimile of other peoples work. 

However, the more concerning are the news segments. AI is coming from all different directions and with ever increasing dangerous narratives. One wrong move from AI can cause serious consequences, to causing people to go and protest or destroy a shop or someone’s home recking lives. Then the offending video could be copied and the original AI offender might be gone. 

Humans have to breath, AI doesn’t. So that continuous spoken content, do you hear the breathing, the pauses? There are also fluctuations in voice patterns? Are you hearing those or are you listening to AI?

At the moment YouTube has a system in place to post when a video is breaking their rules. However, this doesn’t have options to combat the use of AI content. YouTube may not have it now, but vetting AI content will have to be a new process. 

What can you do? Well it’s simple really, if you determine you’re watching AI generated content, you can thumb down on that. Thumbs down can bury the content and stop this new wave from generating upvotes which help income. Because that’s what this AI generated content is doing, trying to feed into the YouTube as quick as possible and generate a revenue stream as quick as possible.

I wouldn’t be surprised if YouTube has already lost hundred thousand dollars into AI generated. But for now, beware what you watch.